What is Scrum?

Scrum is an iterative, incremental approach to increase your achievement. But it is so much more than that. Unlike old Project Management practices that punished and crumbled under the weight of ever-changing Customer demands, Scrum embraces and encourages requirements to evolve through constant collaboration between self-organizing, cross-functional teams and the Customers they serve. This simple framework for governing communication and artifact handling, when properly applied, creates an Ecosystem of Success in which teams bootup to a Hyper-Productive State, where they consistently deliver 500-1000% more targeted value to the company's bottom line each Sprint. The Scrum framework challenges those who implement it to focus on constant improvement of everything from initial quality delivered to production, to career satisfaction of all employees. Sound "too good to be true"? If you are not ready to change literally everything about how your organization identifies and creates customer value, then -- for you -- it is. For those willing to put in the hard work, however, it is a bright new reality for business.